Boost Your Bookings: Marketing Marrakech Property Rentals Around Festivals and Events

November 23, 2025

1. Know the Key Events That Drive Demand

Plan around Marrakech’s busiest moments: international festivals, art biennales, music events, marathons, religious holidays, and school breaks in major source markets. Create a calendar and update listings and prices at least 6–8 weeks before major events to capture early search traffic.

2. Optimise Listings for Event-Based Search

Event travellers search differently — use event keywords in your title, description, and metadata to increase visibility.

Include phrases such as “near the Film Festival”, “festival-friendly riad”, or “ideal for event attendees”.
Update photo captions and alt attributes to reference proximity to venues or festival highlights.
Use clear, benefit-driven language: easy check-in after late-night shows, quiet courtyard to rest between events.

3. Social Media That Converts

Use short-form video, stories and targeted posts to show why your property is the best base during events.

Create short reels showing quick tours, the neighbourhood walking time to key venues, and festival scenes.
Pin posts or highlight reels about upcoming events so visitors can quickly find festival-relevant content.
Use event hashtags and geotags — they increase discoverability among attendees and planners.

4. Event-Specific Promotions & Packages

Tailored offers increase conversion. Consider limited-time or bundled promotions tied to events.

Early-bird discounts for bookings made 60+ days before an event.
Complementary extras like airport pick-up, breakfast, or a welcome hamper during festival dates.
Flexible cancellation for event postponements — this reduces friction for bookings during uncertain times.

5. Collaborate Locally

Partner with restaurants, spas, guides, and transport providers to create packages and expand your reach.

Offer exclusive guest discounts with local partners and list those partners on your page.
Work with local tour operators who run festival-related excursions.
Contact event organisers to be listed in official accommodation pages or partner directories.

6. Deliver a Five-Star Guest Experience

Great experiences win repeat bookings and stellar reviews — especially important during busy festival seasons.

Professional cleaning, fast communication, and clear arrival instructions.
Welcome packs with local tips and festival timetables.
Concierge support (restaurant reservations, transport bookings, tickets) to remove stress for guests.

7. Use Dynamic Pricing & Channel Management

Automatically adjust rates to reflect demand during events. Use channel managers and connected calendars to avoid double bookings and ensure availability across platforms.

Why Choose Red City Real Estate?

At Red City Real Estate we provide end-to-end short-term rental management in Marrakech: from professional cleaning, guest meet-and-greet, and maintenance to listing optimisation, dynamic pricing, and full booking-system management. We help owners maximise revenue while removing the daily operational burden.

Get a free consultation — Red City Real Estate

Frequently Asked Questions

How far in advance should I prepare for a major festival?: Ideally 6–12 weeks. Update listings and pricing 6–8 weeks prior, and begin social promotion 8–12 weeks before to capture early planners.
Can I raise prices during events without losing bookings?: Yes — use dynamic pricing to balance competitiveness with revenue. Offer added value (welcome pack, transport) to justify higher rates.
Do local partnerships help with bookings?: Absolutely. Local partners amplify your reach and improve guest experience, leading to better reviews and more referrals.

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